“Treat your blog like a business” is a term I use a lot because I think that if there was a “secret to success” in blogging, that would be it. If you are just blogging for fun, then many of these things may not matter to you. But if you’re blogging because you want to do it professionally, every single one of these things should be important. So many blogs start and fail every year, and I think it’s because many people don’t realize how much work blogging really is. My philosophy is, treat it like a business and it will become one. So, what are some ways you can treat your blog like a business and take it seriously?
Make it a priority
Now that you’re running your blog like a business, it is no longer just a hobby and it should be one of your top priorities.
Get in it for the long haul
Realize that if you’re going to take this seriously, it’s a ton of work. It means you’re going to be working on it for a very long time and it may take a while for you to reach your goals.
Focus on quality
I talk a lot about creating good content, which is part of focusing on quality. Everything, from your content to your graphics, should be the best quality possible.
Set a schedule and stick to it
When you work at a job, you can’t just skip an unlimited amount of days and miss deadlines. It’s really hard to do, but you should try to make a schedule for blog and treat it like it’s your full-time or part-time job.
Invest in yourself and your blog
It may be a good idea to invest in things like a nice theme or custom design, a domain name, better hosting, some new business cards or upgraded versions of tools and plugins.
Make it legal
If you are making money with or through your blog (or attempting to), you should make sure that you’re doing it legally. The laws vary by state and country (and I’m not an expert), but you may need to register a business name/entity or file your taxes differently. Also, make sure your blog is compliant with laws like the disclosure guidelines set by the FTC.
Develop a mission and purpose
Every business wants to make money and gain customers or clients; that is a given. But many businesses have mission statements that they follow to remind them of the reason they started in the first place. What is the purpose of your blog? It’s good to have a vision and goals for your blog (other than making money or getting pageviews) that you can work toward.
Be professional and courteous
Just a reminder that your blog is public-facing and that people, including brand reps, are watching. Always try to be professional when you talk to others and make sure that your blogging voice and social media posts are in line with your brand.
Make lots of friends and connections! Most of the success I’ve had has been from networking and connecting with others and I don’t know anybody that has “made it” without anyone else’s help. It’s so awesome to spend time, even if it’s just a little bit every day, with like-minded people because their energy is so contagious.
Do you treat your blog like a business? In what ways?